So you know how Xanga allows you to view subscriptions to blogs using their Subscription reader? You can sort of do something like that for Blogger using NewsGator
. Make sure that when you allow you blog to send out a site feed, then I can read your blog using a syndicated web application. For example my Atom file http://yongshin.blogspot.com/atom.xml
basically contains the content of my blog but in a site feed form. Adding this to my NewsGator feeds allows me to view the posts whenever a new or changed post comes out. You can also use special formatting services from Feedburner
so that your xml feed might also contain ads for example (note: You need to apply to for feed Adsense through Google). There's also lots of technology through which you can promote your blog. Blogdex
are two great examples.